The unique consulting and design projects that habanero excels at have stories worth telling. Although, before the ‘Hab stories” project, never was as much thought put towards the design of the case studies themselves as was the work that had gone into them.

To close this gap and allow the stories to shine, I began by reviewing how brands from all types of industries told and showcased their stories. It started to become clear that among all the innovative ways to surface media-rich content, beautiful images and well-set typography are what felt most true to the habanero brand and would be effective in doing these stories justice.

As a design team, we then identified all instances where imagery, different types of design work, quotes, and more could be used. After taking inventory, I began creating the designs for these elements making sure they worked together as a flexible design system. This way, content could be written and imagined in whichever way suited the story best and the visual elements could be used in any number of orders or combinations.